Big brand retail thinking for growing product brands
I help founders build commercially strong, retail-ready businesses through better product, pricing, and strategy.
I’m Emma, founder of Small & Mighty Co.
After 15+ years in buying, product development, and category strategy working with brands like ASOS and Disney I’ve seen what drives real retail growth.
From building high-performing ranges across fashion, beauty, home and lifestyle; and scaling categories from £2M to £30M, my focus has always been the same:
making products sell, perform, and scale effectively.
Now, I bring that experience to product-based founders helping you build a business that’s not just creative, but commercially strong.
How I can support you
1:1 Growth Partnership
Ongoing strategic support for brands ready to scale with more structure, stronger decision-making, and clearer direction.
Growth Strategy Intensive Session
A half-day, in-person session to step out of the day-to-day and build a clear 3–6 month roadmap.
Retail Readiness Brand Audit
A deep dive into your brand, product, and pricing so you know exactly what to refine before you grow.
Every brand reaches a point where growth becomes more complex.
Whether you need quick clarity or ongoing strategic input, my services are designed to help you make better decisions and grow with confidence.
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Emma's guidance was invaluable for me to work out the steps I need to make get my product idea off the ground.
Warda
Thanks to Emma, we streamlined our process perfectly.
Blush and Gold
★★★★★
Ready to grow your brand with more clarity?
If you’re building a product-based business and want stronger structure, better decisions, and a clear path forward - I’d love to work with you.